Click Baiting: Is it ever ok?
You may of heard of it, you may not. But click bait is something that I am seeing more and more of everyday on Instagram and Youtube. For those who don’t know, the ‘official’ click bait definition is:
“Clickbait is a mostly pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs and to encourage forwarding of the material over online”
However, my definition is:
“Click bait is using totally ridiculous and shocking images or headlines to trick people into watching your video, only to find out that it actually is about something completely different than portrayed on the thumbnail”
I haven’t posted any blogs based on my own opinion up to now, but after seeing something totally ridiculous on Instagram the other day, I felt like writing a post. I am forever seeing the thumbnail of a video on Instagram of someone with a razor to their eyebrow, shocking right? Someone is about to shave their eyebrows off on camera. No, the tutorial begins and the one second flash of the razor disappears and they begin filling in their brows. I’m all for clever marketing, but that isn’t clever. Read any of the comments on these types of videos and you will see just how unimpressed people really are with being tricked into watching a video.
The most disappointing thing for me about people who click bait or link bait (which is basically the same thing but using a link to it – for example. Click this link to see my new blog post “The worst day of my life”… you head over and they tell the story of how they broke a nail) is that a lot of the videos I see with this on, they are really talented people. I watched a video the other day of someone that had drawn on a moustache and then had a razor next to it in the thumbnail of their video, “wow” I thought, I clicked onto the video only to find a wagging finger, the wiping off of the fake moustache, followed by an everyday makeup tutorial. I watched until the end, her makeup was beautiful, but there was just no need. I’ve seen similar things before too. As I mentioned before, people don’t like being tricked into watching or reading something, whilst the views on your video may increase from people watching eagerly for the part where you shave your head (as per your thumbnail) ultimately it will work against you, people won’t want to follow someone who is fooling people them into watching their stuff.
I do understand that there is a new trend on Instagram every week, whether it’s a wacky makeup trend or a filming technique and it can make you feel like you have to do what people are doing because they’re the ones getting thousands of likes or views. Just be yourself, it’s so easy to do. Show off your skills for what they are, do something you’re passionate about, be true to yourself and you will never go wrong. Click bait is an increasing ‘problem’ in the blogging world and I hope that it fizzles out along with the using a chicken fillet to apply my makeup phase. Who am I to judge though? It’s just my opinion right?