How I became a makeup artist – My top tips

How I became a makeup artist – My top tips

I embarked on my Makeup Artist Journey around 10 months ago now. I had loved makeup for years and always wished I had the confidence to do it on other people but my thoughts were holding me back, telling me I wasn’t good enough or that I should be scared to do makeup on other people. I finally plucked up the courage to start practicing on family members and those thoughts soon were overcome with positive ones because I loved doing makeup so much. Don’t get me wrong, I’m not full of confidence all of the time but I have learned which thoughts to listen to and which ones I should shut the door on. I wanted to share how I became a makeup artist and the things I have learned so far, who knows, maybe they will help someone wanting to start out!

It started with practicing on family members for no money, just so I could practice and take photos for my Instagram page. I already had a decent collection of makeup through my blogging (and just being obsessed with makeup full stop) so I just started out trying the basics. I realised from very early on that I preferred natural/ bronzey glam with a focus on skin and that would be my main focus but I didn’t want to limit my skills from not being able to create dramatic and colourful looks on request. So I practiced all different types of looks on my friends and family, sometimes I would be so disappointed that it wouldn’t look as I had imagined in the beginning, I was comparing myself to artists who had been doing this day in day out for years and that’s where my first mistake was.

Especially when you are starting out and throughout your career, you should never compare yourself to others. It’s a recipe for disaster really. You could be comparing yourself to someone who has an extra 500 hours of experience on you and there’s no fairness in that. No matter how long you have been practicing makeup your learning will never be complete, there will always been new trends, techniques and products  to adapt to. If you have an area of your skills that you lack confidence in, don’t worry, just practice! I know it seems really obvious but I tried out a spotlight eye for the first time and wondered why it didn’t look exactly like mmmitchell’s (here’s his Instagram if you don’t know already he’s a makeup god – mmmitchell ) but that’s because it was my first time and the chances of you getting something exactly right on your first time is slim.

   At the beginning of my journey




I started advertising makeup appointments after a couple of months of practicing on friends and family, I just bit the bullet. I created an Instagram @demibmakeup and a facebook page, I started advertising my appointments at £10 and letting anyone who enquired know I had only been doing it a few months, I never had one person turn down an appointment after telling them this, afterall they were getting makeup at the third of the price of an average appointment nowadays and I think a lot of people didn’t mind. It was disheartening at first when a few weeks went by and I ddin’t have any appointments in but I remembered I had to be patient and everything wasn’t going to just fall into place, I had to work for it. I focused on learning new techniques, building my kit and learning as much as I could from other makeup artists on Instagram about how they got started.

After a couple of months the appointments started coming in  more regularly and I had gained more experience, built up my kit and gained confidence. I always wanted my main focus to be on my clients and the service I provide along with the makeup. I wanted people to feel comfortable and happy to come back to me again. I even started a loyalty programme where you have three makeup appointments and you get your fourth free! It’s important to me to reward my clients for being loyal and people really do appreciate it.

Fast forward to present day and I am still building on my skills, growing my makeup kit and trying to improve my confidence. I have regular clients now and I am really happy with where I am at. I still get caught up every now and then worrying that I don’t have a calendar full of appointments or I’m not the best at certain types of looks but I always try and remind myself of how far I have come in such a short space of time and how exciting it is to know that the future can hold so much for me. If you enjoy doing makeup on yourself and you would like to do it on other people my best advice to you would just be to do it! Take the leap because you will wish you had started sooner once you finally do.

Here are my top tips for anyone wanting to start out as a makeup artist:


Don’t feel like you have to buy high end brands for every bit of makeup that you use, plenty of very successful makeup artist use brands you can purchase in Boots and create stunning looks. Remember, just because something is expensive doesn’t mean that it’s good and vice versa

Organise! It’s so important to turn up organized, I purchased some @mykitko bags to organize my makeup kit which has made it so much easier to find products

Mix! When I started out I was panicking that I wouldn’t have all of the shades of foundation and concealer I needed for different skin tones, but you can mix your products to get the right shade!

Social Media

Set up all of your social media accounts with the same name to make it easy for people to find you. Even if you don’t think you’ll use one of the platforms that much, set it up anyway so you have the name for the future.

Keep posting! A lot of my appointments have come from Instagram and funnily enough after posting a photo, it keeps people knowing who you are and will increase your following.

Personality! Don’t be afraid to show your personality on social media, it will help people gain a better understanding of you as a person as well as your makeup skills.


I practice on myself regularly, I find this the easiest because there’s no pressure in it going wrong and you can practice different techniques on each side of your face

If you have family members or friends who are willing to let you practice on them that’s great! The more experience you get with different face shapes, skin tones, etc. the faster you will build your skills

And last but most certainly not least, believe in yourself! If you have confidence you can do anything you want.


“It doesn’t matter how smart you are or aren’t, you need to make up in hard work what you lack in experience, skill, intelligence, or innate ability. If your competitor is smarter, more talented, or experienced, you just need to work three or four times as hard. You can still beat them!” – Darren Hardy

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